Question: Should I Send A Press Release As A PDF?

How do you send a press release via email?

Figure out which journalists will be interested in your story and find their contact details.

Choose the best time to send your press release.

Write your press release email (pr pitch) – make it attention-grabbing, short & simple (and without attachments) Follow-up if needed..

How do I do a local press release?

How do you distribute a press release?Find journalists who might be interested in your press release. … Get the journalists’ contact details. … Craft a killer pitch. … Send your press release pitch (at the right time). … Follow-up on your release.

What is press release example?

The press release headline is also a good example: using facts like “$2 million” and “setting a record” makes the event seem significant, driving interest for journalists and the public. The story attracted a lot of media attention in outlets like People, Today, and MSN.

How do you write a strong press release?

Writing a Press Release in 7 Simple StepsFind Your Angle. Every good news story has an angle. … Write Your Headline. Your headline should grab the attention of your audience. … Write Your Lede. … Write 2 – 5 Strong Body Paragraphs With Supporting Details. … Include Quotes. … Include Contact Information. … Include Your Boilerplate Copy.

How many words should a press release be?

400 wordsThe ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

Who do you send a press release to?

As discussed above, there are two ways of sending out a press release to get media coverage. One is to send it directly to journalists, while the other is to use one or more press release submission sites.

How do you write a 2020 press release?

How To Write a Press Release: 7 StepsFind Ways To Be Newsworthy. As you’ll be pitching to journalists, create a news release with that in mind. … Write Your Press Release Headline. … Craft Your Lede. … Write Your Body Paragraphs. … Include Supporting Quotes. … Write Your Boilerplate Text. … Add Media Contact Details.

What does a good press release look like?

A good press release should take a factual tone and be short and concise, giving the journalist the essence of the story. They will get in touch if they want more information. If you get the news content right and write to the publication’s style, you give yourself a good chance of getting your story across.

Where can I send press releases for free?

5 Truly Free Press Release Distribution ServicesOnlinePRNews.com’s plans range from free to $549 per release. … NewsWireToday.com’s free plan offers distribution to approximately 2,000 basic RSS feeds. … PRLog offers free press release submission to search engines and RSS feeds.More items…•

What format should a press release be in?

A press release should contain your business logo, a headline, a lead paragraph that summarizes the announcement, and a newsworthy angle. Your written press release should also include three to four body paragraphs, hyperlinks, social media links, quotes, and multimedia.

Why is 30 at the bottom of press releases?

The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines. In addition to using “30” for “the end,” a telegraph operator could use shortcuts like: 2 for “very important”

Are press releases worth it?

Is it worth spending your time dealing with a press release? The short answer is yes. Press Releases are still relevant and probably will be for a long time to come, not only for search engine optimization, but for marketing, in general.

Is a press release free?

There are free press release distribution sites available, and there are also ones that charge a fee to get your press release published on multiple websites in your industry.

When should you send a press release?

What time should you send your press release? The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5% between 6 and 10 am.

What are the 7 parts of a press release?

The key to success of any press release lies with the content’s ability to grab the reader’s attention, each and every time.Headline:Dateline:Introduction:Body:Boilerplate:Call To Action:Media Contact Details:

How much does it cost to send out a press release?

Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR newswire also has international distribution options.

Why do companies issue press releases?

The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores. The benefits of press releases are clear but some limitations still remain.

What does a media release look like?

The headline of a media release should be catchy, interesting and summarise the key points of the story. It is designed to catch a journalist’s attention and encourage them to read the whole thing. Ensure you bold it. The lead paragraph is the key part of your media release and contains the most important information.